1) The Internet is offering plethora of opportunities for everybody today, and web hosting business is one of these. But along with the increasing number of hosting companies, the competition is getting tougher in the hosting segment.

2) The tips for Internet marketing in hosting will be beneficial for those medium or small hosting companies who can’t afford to pay an arm and a leg to the online marketing consultants and are willing to advertise their site online on their own.
The internet marketing strategy is really simple; you don’t have to reinvent the wheel. Its components are as follows:

3)
1) a professional site speaking to the visitor;
1) properly positioned hosting service or services that you’re offering;
2) search engine optimization and email marketing;

4) To start with, your web site is your search engine marketing tool #1, so there’s no need to say it should be professional, neat and the most important, speaking to customers about hosting services you’re selling, don’t overestimate the importance of flash graphics on your site, your visitors will get distracted and may leave the site without buying what they initially intended to.

5) One more marketing trick is to get a visitor interested if not the hosting services themselves, than in the additional services like VPN, Proxy, domain registration services. Once he/she has signed up with you, it will be easier to offer the main service you are selling, hosting.

6) Seo is by right considered to be one of the core components of your online marketing strategies. Best ranking will drive more targeted traffic to your site, this can be achieved by on-site, as well as off-site optimization methods. Don’t disregard article submission to directories, link exchange with other hosting-related sites. Also try to avoid black hat seo methods that can easily ruin your online reputation.

7) What can you do outside of your site?
Email marketing strategy is very effective if you have your potential clients’ permission to get email from you. One of the ways to do it is to offer additional services, as pointed that out above.
You can send press releases and newsletters to all the interested newspapers and publications, as well as your clients to keep them updated with new services you introduce.

8) One of the cheapest way to get maximum exposure for your site and your services is active forum membership on hosting and programming forums, (it’s also good idea to make such a forum for your own users), you can win your potential clients trust by valuable recommendations, and the idea that your host or his support is hanging out on the forum really makes you feel more secure. There you can use your forum signature as a wonderful opportunity to generate more targeted traffic to your website, and on condition your site is professional enough not to put visitors off, you’ll get more clients through it.

9) Don’t forget to write article for directory submission not to miss the opportunity to improve your serp position, though here we should admit you need lots of patience, it will start working on you slowly but steadily.

10) Affiliate programs have been mostly forced out by reseller hosting programs, but if you don’t offer reselling packages, affiliate may work well for you. Don’t forget about clients in your locality, contact local businesses and offer their services to them. Take a single chance to advertise your site, and your efforts will turn your hosting company into prosperous business.